Friday, February 11, 2011

Visa Aggressive Marketing and Merger

I read few of article and it seems in coming year Visa is trying to swipe market of Payment Card Business, there last three biggest deal is saying this story
1. It get share a in mobile based card company - This include India
2. Visa agrees $190m PlaySpan Acquisition- Visa has stepped up its assault on the e-commerce market with the $190 million acquisition of PlaySpan, provider of a payments platform for digital goods. Read full story
3. Visa joins PFM bandwagon with new spend management tool- Visa has launched a personal money management tool for bank customers to categories and track their spending across multiple Visa card products.Read full story
Research firms are saying there Mobile based card deal is giving edge to other Card Provider and it will going to create a dual story in RBI mind. Where RBI mandates for Mobile based Card still has to come and India Card still on paper.It seems one third Indian(Existing Mobile user) is looking for Mobile based card Card. Airtel's Mobile payment,yet to launch.Airtel Mobile payment will provide a prediction of Mobile based card in Indian market.Lets wait and watch.
On PlaySpan (Arjun Mehta), Researcher said this market is going to grow from 25 bn to 280 bn. in next three year. If this is going to happen, There will be VC's ,who is listening on market,flowing money with conservative way to small payment based company, should open their hand for them also.
On PFM deal,it seems,this only their marketing strong point to convert the deal.It seems, after losing some points with Master Card,Visa is gear up self for surprise in payment market.


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